Resources Library by ANA

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979

Introduction

The theme chosen by the Programme Committee is "The Government and the People". Taken separately, these two concepts are clear enough, but linked together, they give a rather vague idea of what the programme is about. The Programme Committee has...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Vincent F.W. Ophoff

March 1, 1979

The utilization of social policy research

Existing doubts about the viability of applied social science notwithstanding, systematic, empirical analyses of the utilization of social research are virtually absent. Based upon data from interviews with social researchers and policymakers about...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Mark van de Vall, Cheryl Bolas

March 1, 1979

Subjective social indicators

Social indicators have teen defined by Land (1975) as "Statistics which measure social conditions and changes therein over time for various segments of a population. By Social Conditions we mean both the external (social and physical) and the...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Tim H. Mobbs

December 1, 1978

Public views and social policy

Social research can be seen as one way of establishing a closer link between public views and the decisions of policy makers. Its main advantage over other kinds of public participation in policy formulation is its ability to reflect a more...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tim S. Bowles, Pamela Mills

December 1, 1978

Social surveys in public decision-making

Social research has, this paper contends, a central role in public sector decision-making. It enables the public to participate directly in some decisions, and to exercise an important influence on others. Even when the public is not asked to...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Barry M. Hedges

December 1, 1978

Evaluation for democracy

Despite the recent rapid growth in applied social science, the results of that collaboration between research and policy-making have been disappointing (e.g. the American War on Poverty). Two British examples of national action-research experiments...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tony F. Marshall, Suzan M. Fairhead, D. J.I. Murphy, S. C. Iles

December 1, 1978

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: John Hanvey

Company: Harris Interactive (Europe)

December 1, 1978

Social research on a major European problem

The British Department of the Environment is conducting a programme of 22 research projects on the problem of the regeneration of the inner areas of British cities. The IFF project with which the paper is concerned is on the expansion of employment...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Andrew Robert McIntosh

December 1, 1978